Women dating after divorce
But it's primarily down to the significant increase in people getting divorced after the age of 45 - forcing flocks of inexperienced divorcees out into the dating world after decades of monogamy.
Between 19, divorce in England and Wales in the 45-plus age group rose by more than 30 per cent.
And if the menopause proves tricky to navigate, there's always HRT to help us through.
The Noughties was the decade in which women, for the first time, could say I'm Fifty And Fabulous or Sixty And Sensational and it was a genuine feeling, rather than just empty words.
'He didn't stay the night, but he did send an email the following day thanking me for a "fun evening".
We look better - and feel younger - than ever before.
Whether it's with the help of a nip and tuck or Botox, or less drastically a sensible diet and exercise regime, we can still turn heads after 50.
For me, in my 50s, the idea of taking my clothes off in front of a man who wasn't my husband was absolutely terrifying.
Having sex with a relative stranger, so easy when I was in my 20s, felt barely possible.