Us online dating industry
Tinder and Coffee Meets Bagel both launched in 2012; Hinge launched in 2013; Bumble, Happn, JSwipe, The Grade, and The League all launched in 2014.IAC) that housed its dating properties, including Match.com, Ok Cupid, and red-hot mobile app Tinder.That means both new and old players have to differentiate themselves and make their brand identity clear.Hinge, Mc Leod says, sees itself as the most serious of the casual, mobile-only offerings.but there isn’t an app that is an 8 or a 9 yet, which is where e Harmony and Match have missed an opportunity," he says.The speed at which Tinder has grown shows that a new entrant can succeed, even if it's now harder.Overall, 15% of Americans have used an online dating site or app, up from 11% in 2013.
Mobile app Hinge also has its "high season" from Christmas to Valentine's Day, and then, CEO Justin Mc Leod says, "it falls off right after Valentine's Day."new report from the Pew Research Center this month, usage of online-dating sites or apps by 18- to 24-year-olds has tripled since 2013.
The industry has grown at more than 3% each year since 2008." data-reactid="21"With the mega success of Tinder, and the Match IPO, the landscape has shifted.
Two of the industry's three biggest players are now public: Match Group and Spark Networks (LOV), which owns JDate, Christian Mingle, and others.
According to a new report from the Pew Research Center this month, usage of online-dating sites or apps by 18- to 24-year-olds has tripled since 2013.
And it isn't just the young: Usage has doubled among those between ages 55 and 64.