Myspaces new dating site
People do grow out of ongoing identity production, but not for quite some time.
(Hell, i still haven't.) Friendster tried to stop this, wanting people to be serious and fit into pre-defined checkboxes - to know who they are.
Economic factors have changed and many web-minded have found interesting jobs.
This is only a small cause of Friendster's loss of this group, but one that should be acknowledged. Friendster became less novel and more restrictive and, thus, more lame.
Of course, that also curtailed its growth tremendously.
Friendster launched at a time when the economy was slow and many web-minded 20-somethings were slacking at menial jobs that they didn't care about (particularly in the SF region where people were only coming out of post-bust depression); many web-minded folks were happy to spend hours futzing online.
They contacted promoters and got them to engage with the "cool" people on the site by promoting LA-based events. Music played a critical role in increasing its popularity, simply by giving it cultural currency amongst celebrities and by marking My Space as "cool." (Even teens who don't care about music recognize that music differentiates people and is part of the "cool" narrative.) Both Friendster and My Space saw a drop in ages.Of course, connecting is not enough and it was bound not to last, but it was fun.Connecting is also the initial activity of newcomers on My Space, but they move beyond that quickly.People use them differently and they relate to them differently.If you want to understand the differences, you need to understand the history, the decisions that were made, and how these decisions affected practice.