Let men be in control or in charge when dating

Men post pictures of themselves wearing button downs (not muscle tees) or hugging their moms (not endangered species.) And because they can’t message first, guys can’t hedge their bets by swiping right on every girl they see and messaging all of them to see who bites.Female users say they’ve been impressed with the guys on Bumble.Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.

For Wolfe, 25, that key difference is about “changing the landscape” of online dating by putting women in control of the experience.

“I felt like I was being punked or something, because all the guys are really good looking and had really good jobs,” explains Lauren Garzon, a 32-year old hotel manager in NYC.

“So I was like, ‘Ya, I do want to date all of you.'” She says she was disappointed that few of the guys she messaged wrote back, but Jen Stith, a spokeswoman for Bumble, says the company is considering adding a time limit to encourage guys to respond more quickly to messages. “Because girls like it,” says Bryan Oltman, a 28-year old Bumble user and software engineer who used to work at OKCupid.

On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.

“You swiped right in your head just now,” she says.

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