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Postcards were not allowed to have a divided back and correspondents could only write on the front of the postcard.
This was known as the "undivided back" era of postcards.
The postcard craze between 19 was particularly popular among rural and small-town women in Northern U. In 1908, more than 677 million postcards were mailed.
The "white border" era, named for borders around the picture area, lasted from about 1916 to 1930.
In some places, one can send a postcard for a lower fee than for a letter.
The reverse of the card is smooth, like earlier postcards.
These cards had to be labeled "Private Mailing Cards".
This prohibition was rescinded on December 24, 1901, from when private companies could use the word "postcard".
The cards had a lithographed design printed on them containing emblematic images of piles of armaments on either side of a scroll topped by the arms of the Duchy of Brittany and the inscription "War of 1870. Images of the newly built Eiffel Tower in 18 gave impetus to the postcard, leading to the so-called "golden age" of the picture postcard in years following the mid-1890s.
Early postcards often showcased photography of nude women.