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The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.

While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile.

For instance, You Tube allows video-makers to embed advertisements through Google's affiliate network.

New developments have made it more difficult for unscrupulous affiliates to make money.

Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission.

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Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising.On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing.These websites could also offer a link that would take visitors directly to CDNow to purchase the albums.

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